Marketing Creative for Practical Nature Brands
You want to infuse creativity as much as business to write a successful ad. The medium, audience, product or service, and tone vary and give room to experiment and sculpt content. But the successful ones share a pre-writing process and basic written structure. Before creating an or even the product, you need to understand your Explore More …
You’re on a trip of a lifetime to your favorite forested national park. The family came with you, and you are all enjoying the sights, fresh air, and exercise. But then you get back to the computer for the first time since that trip. All your photos from deep in the forest are blurry. Your Explore More …
Your ideal copywriter has studied business principles and their craft. What should you expect from this person? I wrote this originally on LinkedIn as a part of a business-building intensive. While I made the article’s main audience other copywriters, even marketers looking to hire copywriters can gain from this. After all, you want a confident Explore More …
Credibility and trust in your writing come down to proof. Proof helps your audience experience what you have to offer. Proof also helps people justify their choices, not just to themselves but to their peers and family. No one wants to look like a fool. Your track record—proof given over time—is just as important. People Explore More …
Credibility makes a successful business. But what is credibility at its core? Let’s do the math of the winning formula: (Good product or service) + (Good people as providers) = Credibility. We buy what we trust. We also buy from who we trust. As a business, you sell products and services that are greater Explore More …
You can find horseback riding almost anywhere that’s not an inner-city. And it’s easy to walk away from yet another similar option for a common service or product. Say you’re a non-horsey parent. “I want riding lessons!” Your kid tells you. So you look online for riding lessons and horse stables in your area. Explore More …
Conversational writing sells. Literally. However, what we learn in school makes what we need in the professional world counterintuitive. The professional world needs people to want to read, and it’s easier to read if the words “sound” like a conversation. Here are some general rules to help you transition. Conversational Writing is Natural for Explore More …
Having a direction is effective. Working directly creates a connection. Environmental and agricultural professionals have both. They work directly with land resources, and with direct response copywriting, with the people who need them. That’s the beauty of direct response for industries that work directly with the land. Other than if you’re restoring, landscaping, or Explore More …