Your ideal copywriter has studied business principles and their craft. What should you expect from this person? I wrote this originally on LinkedIn as a part of a business-building intensive. While I made the article’s main audience other copywriters, even marketers looking to hire copywriters can gain from this. AfterContinue Reading
Credibility makes a successful business. But what is credibility at its core? Let’s do the math of the winning formula: (Good product or service) + (Good people as providers) = Credibility. We buy what we trust. We also buy from who we trust. As a business, you sell productsContinue Reading
You can find horseback riding almost anywhere that’s not an inner-city. And it’s easy to walk away from yet another similar option for a common service or product. Say you’re a non-horsey parent. “I want riding lessons!” Your kid tells you. So you look online for riding lessons andContinue Reading