The quick and dirty
I’m a marketing creative specializing in nature-related industries. I write and design materials that help businesses connect with their audience and grow. This umbrella of industries appeals to me because I’ve always been involved. I hike, hang out at farms, and study natural sciences. I also thrive when I combine my artistic abilities with strategy.
My formal education includes bachelor degrees in biology and professional writing.
My mission
In the past, I’ve seen quite the cast of characters.
I’ve known a science graduate student who felt trapped and sold her drawings as an alternative nature and creative outlet.
There was a nurse who wanted a job that left more energy available to enjoy weekend hiking and fishing trips.
Once, I knew a construction worker who worked on neat rustic properties. Yet he felt aimless without autonomy and crafting what he could be proud of.
There will always be challenges that force us to change our path. It’s easier to quit and stick to a standard approach to life.
So, decide what you want. Bob and weave with practical options and creative approaches. That creates the opportunity to see, unfiltered, what it can be.
I’m a supporting character in your story.
Why I pack strategy, writing, and design into the marketing bag
Creating writing-centric media is like hiking with one of those massive overnight backpacks. Unless you train, you’ll slow down. And if you don’t organize or pack well, you get frustrated.
The marketing journey requires a trained mind to wield tools well at the right time. Writing and design are essential tools to reach the audience that will support your passion.
Few prepare for such a journey. I do.
Strategy gives you the direction to guide your audience: What needs are you fulfilling? What makes you better than your competitors? Where will the audience see your marketing?
Copywriting is the core message: People come for visuals, but an audience stays for the words. Writing targets key emotions and supports those motivations with rationale.
Graphic Design is the first layer most people see: It’s the welcoming committee dressed right for the occasion. Visual appeal often sells itself.
That’s why I think about the complete picture and pack these tools in one bag.
If you’re sitting down…
I’m a crossover of a creative, intellectual, adventurer, and pragmatist.
I’ve always read natural science books, written stories, drawn nature subjects, and gone on road trips. I also hung out with a best friend who had farm animals and lived in the mountains, where we could freely explore.
I attended school for wildlife biology. Often, those courses had conflicting schedules, so I usually took botany and ecology. I assisted with field and lab research, but also conducted an independent project.
But doing science felt stiff with a limited focus on the overall view. I like to mentally “move” and “see” more. Writing was always a good excuse for that.
So, I shifted to agricultural communications and professional writing. This took me on a journey across communications: journalism, technical writing, graphic design, photography, videography, and public relations.
Outside of school, I discovered how I could balance pragmatism, creativity, and strategy, and write substance. It’s marketing writing, or copywriting. Add a little graphic design, and I can have a unified approach.
And that’s how life goes: you plan for a line and you end up testing out a little of everything before you find what works.
I’ve traveled and lived all over North America. Right now, I’m in northwest Arkansas with a few cats that found me. I hike on weekends, garden in the summer, and alternate my indoor hobbies (drawing, painting, writing, reading, guitar, languages).
But enough about me.