You want to infuse creativity as much as business to write a successful ad. The medium, audience, product or service, and tone vary and give room to experiment and sculpt content. But the successful ones share a pre-writing process and basic written structure. Before creating an or even the product,Continue Reading
Credibility and trust in your writing come down to proof. Proof helps your audience experience what you have to offer. Proof also helps people justify their choices, not just to themselves but to their peers and family. No one wants to look like a fool. Your track record—proof given overContinue Reading
Conversational writing sells. Literally. However, what we learn in school makes what we need in the professional world counterintuitive. The professional world needs people to want to read, and it’s easier to read if the words “sound” like a conversation. Here are some general rules to help you transition.Continue Reading