Are you too busy? Do you not like fussing with graphics, photos, and text? Feel like your creative choices have rendered projects ineffective?
Work with a botanical and outdoor marketing creative and connect with your audience. You have solutions to their problems. I am here to show that, nurture that relationship, and make business easier.
Are you in a horticulture, recreation, or plant-styled product business? I have experience in your industry, or I am a customer. I bridge your work to your customers.
When you hire me, you work with a background in graphic design, photography, and writing. And I am prepared to work with all my training.
Project Type Breakdown
You waste good marketing writing without good design and photography. Good visuals draw in the eyes, relax the reader, and guide an easy reading experience. Not to mention, visuals are part of your brand and indicate credibility.
Likewise, good design may suffer if the message isn’t well written. For these situations, it comes in handy that I started as a writer. I’ve written and understand the strategic choices for various content and copy.
When you work with me, as a botanical and outdoor marketing creative, I might do:
- One component, like an ebook layout
- A combination, like product photography with description writing or
- All, like the text, photos, and design for a brochure.
Multi-Skilled Botanical and Outdoor Project Types
Direct Response: Cut through the noise of day-to-day life. Provide your material to the customer and leave them a means to respond. It’s an investment, but it commands attention. Sales letters, flyers, postcards, catalogs, and ads with a call to action serve this purpose.
Website Content: Your website should have a life of its own rather than sit and look pretty. Furnish your virtual space, invite everyone, and tell people to check out more. And if you aren’t sure what to have, you can always get a site content audit.
Product Brochures and Pages: These are photo-centric yet informative content. The audience gets to know your offerings before making a decision.
Brochures: Online and off, these are attractive yet informative content for an audience that’s starting to get to know you, what you have to offer, and other relevant information that will stimulate the reader into wanting to learn more.
Content Marketing: Every social media platform has different specs for images and tone appeal. Enewsletters, ebooks, and special reports also need consistent text and visuals.
Ads: Ads are versatile little buggers. They can be short, like poetry, with fancy imagery, or longer, like an article, but with a call to action. Ads appear anywhere, like a marketing email, social media feed, or in a magazine.
Content Audits: It’s hard to know what kind of content your business needs on its website or collateral. Webmasters may leave out text that tells the audience who you are. Or the design goes overkill on the visuals that slow down your site.
Botanical and Outdoor Marketing Graphic Design
Some graphic design stands alone without text. Or, like photography, the design fits different types of projects.
Stationery: Letterheads, envelopes, and business cards are the simple creatures of the marketing world. But with them, less is more, and they make a big statement about your brand.
Illustration: Illustrations can go in a blog post, in a sales email, or be a pattern that you use for promotional items like tote bags. They can express your brand’s style or be detailed educational graphics.
Botanical and Outdoor Marketing Photography
Your marketing collateral from above can come with photography. But I’ll specify what photos you might want to go with those products.
Product Photography: Your product needs lighting at various angles and backgrounds. These compositions convey as many details to the customer as possible.
Advertising Photography: When your product needs to get dressed up and team up with prominent text and graphics. This style also gets applied to content marketing visuals.
Garden and Nature Photography: Environmental storytelling works well in nature-focused brands.
Photoediting and Touchups: All commercial photography needs some editing and touchups. Touchups help with changes like cropping, color saturation, and contrast. Meanwhile, in-depth editing is anything beyond that.
Beyond Botanical and Outdoor Marketing Writing—Editing and Proofreading
Writing comes with a curse. Without multiple sets of eyes, you can miss errors and shortcomings. Even with clean prose, you may not have elegant and POWERFUL writing. And often the edits have more to do with visuals than structure.
Missed typos and grammatical errors happen to the best of us. Even editing software AI overlooks…interesting mistakes.
Should some of the information be in an inset box? Pull-quote? Colored? Do some word choices or sentences not fit the layout and need to be altered?
Proofreading: typos, punctuation, grammar. They are the barriers between looking like a slacker or a credible professional.
Copyediting: clarity, organization, word usage. You will fail to persuade or educate if you confuse your reader.
Re-purposing: You may want to change the format the audience learns about the product like in a blog versus an ebook. This change can create awkward pacing.
Developmental editing: A strategic message comes down to the right big idea supported by the right word choice. Usually, you do not get it the first time.
Caveat:
Despite my versatility, my work as a botanical and outdoor marketing creative has limits. I create words and visual assets for websites, emails, e-newsletters, and landing pages. The digital structure that content sits on will need a web designer and developer.
Print products or anything that’s an image (i.e. an ad) or PDF file (ebooks) fall within the graphic design I can help with.
Do you have other projects you have in mind for a botanical and outdoor marketing creative?
Feel free to contact me when you have other projects that meet your needs. This page lays out common approaches, but I am open to others.