Business Archives - Leah Markum

21 Business Principles Endorsed for Your Writing Success

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Your ideal copywriter has studied business principles and their craft. What should you expect from this person? I wrote this originally on LinkedIn as a part of a business-building intensive. While I made the article’s main audience other copywriters, even marketers looking to hire copywriters can gain from this. After all, you want a confident Explore More …

Direct Response for Environmental and Agricultural Professionals

Direct Response for Professionals Tied to the Land

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Having a direction is effective. Working directly creates a connection. Environmental and agricultural professionals have both. They work directly with land resources, and with direct response copywriting, with the people who need them. That’s the beauty of direct response for industries that work directly with the land. Other than if you’re restoring, landscaping, or Explore More …