Grow your practical or lifestyle brand with a botanical and outdoor marketing creative.
Are you a business owner or marketer for a brand grounded in horticulture, recreation, and nature-themed industries? Do you need reliable graphic design, photography, and writing with industry knowledge? Graphic designers, photographers, and writers grow businesses by connecting with audiences, building rapport, and prompting action.
Try a botanical and outdoor marketing creative. I help professionals like you. My layouts, photos, and writings attract and guide audiences. That guidance can go through direct response, content marketing, brochures, and more.
After all…
Do you have the time and experience to:
- Produce effective design
- Create visual assets
- Write compelling content
Let us say you make the time and presume that using the Canva app is all you need:
You select a flyer template, change the text, change a photo, and add your branding. Print it, mail it, and you’re good to go, right?
Unless you used too many fonts that distract the reader. Or you selected colors that render words invisible (how often do you see white letters on a bright social media image post?). Or you laid graphics so cluttered together that the reader doesn’t know where to start. They decide it’s not worth the effort…
Maybe it looks pretty, but the style doesn’t convey your types of services. Or the message and call to action get lost in the dazzling display, so you never get the eyes of your ideal audience. Oops.
If your readers get to the message, you can lose them. Jargon repels many audiences. Listing features without benefits will leave readers feeling like you’re wasting their time. Worse, if you don’t connect with the core emotion that would motivate them to buy from you, they won’t act.
And if you hire a generalist, particularly for direct response, you will face other issues.
Direct Response Needs Specialty Care, Like Your Industry
Most designers studied how to do standout visuals, not nurture the message. Many marketing writers are factual and clever but do not tap into emotions and needs.
Design acts as a pedestal, not a star. Both design and text need strategy to compel action.
Let me handle that for you.
I create with the details and aesthetics you need. Your audience needs to solve a problem, so I research the market and your situation. That way, I know how to communicate with and impact your audience. This way, everyone benefits, grows, and values their business relationships.
How a Botanical and Outdoor Marketing Creative Helps
I create supportive designs, illustrative photos, and persuasive messages. Everything has an overarching marketing perspective and a biology and communications background.
As a botanical and outdoor marketing creative, I see the forest: knowledge of plant and outdoor industries and message strategy. And I see the trees: specialized skills in graphic design, photography, and copywriting.
If you are a/an:
- Plant nursery or farm
- Gardening store or landscaping company
- Land restoration service
- Home decor business with plant-themed products
- Outdoor recreation business
Then I’m a graphic designer, photographer, and writer invested in your work.
How can I improve marketing outcomes for these industries? Because I am already involved. Before, I worked in botany and ecology labs. I wrote for university research relations, outdoor sites, and plant blogs. And I have a lifetime of hiking. These inform my marketing design choices for you.
Start by tell me which projects you need help in:
- Direct response design, copy, and editing
- Content marketing graphics, writing, and editing
- Botanical and lifestyle illustrations
- Stationery designs
- Product photography and photo touch-ups
Many nature workers can use good creative marketing. You grow commercial plants. You sell tents. Or you create nature-themed interior designs.
You earn a living.
Good designs, photos, and writings means good income. And good income supports livelihoods. I help tie those livelihoods.
Why Work with Me as a Botany and Outdoor Marketing Creative?
Design and photos leveraging copywriting persuade and help us with decisions. Copy shows what to think about, who we should work with, and what to do about it. Design and visual assets help get the message out and make it memorable.
Messages need care. What seems intuitive and pleasant to one person might confuse or annoy another. Creativity needs to convey relevant emotions. I work to understand people, situations, and creative strategies so everyone benefits.
Moreover, I balance my perspective with art, science, and experience. Each audience resonates with different traits expressed in the marketing product. I adjust for informal flair, technical integrity, and relatable insight.
I studied plant biology and agricultural communications. Those fields help me understand technical information and the people who handle them. The studies also led me to work in research labs and niche publications.
Additionally, you can expect a reliable work ethic from me.
I’m an anchor. My attention to detail keeps projects moving forward. I also communicate to ensure everyone works together toward an understood goal.
My Client Process as a Marketing Creative
We find each other locally, online, or at a conference. If you don’t have a project now, that’s okay—stay in touch.
When you’re ready to start a project, we’ll go through steps like these:
- Consultation Call: We get to know each other over a 30-minute discovery call. During this, you can share who your audiences are and the problems you resolve. I can get a feel for the type of tone, content, and scope your business needs. If we decide we’re a good fit, this call will guide our progress.
- Project Proposal: Initial laying out of the project and working terms.
- Work Agreement: Official agreement over project overview and terms.
- Project Phase I: Definition: First, we go over a creative brief. That will establish the project’s objectives and how it fits within the company’s broader goals. I will also do market research.
- Project Phase II: Creation: Then we settle on a direction and refine the result. A series of outlines, drafts, fonts, and images lead us there.
- Project Phase III: Feedback: Finally, discuss what works, what doesn’t, and what we can revise.
Testimonials
Matthew McGregor, journalist at The Transylvania Times
“I worked with Leah on a complicated group project that had each team member confused, anxious, and unsure of how to proceed.
Without being asked, Leah took the initiative to comprehend what was being asked of us. She researched and documented her findings in Google Docs for us all to reference.
Her leadership—and velocity with which she finished the weekly reports – guided the team members to a successful conclusion. We would not have had the high quality or even a finalized report without her. She saw what needed to get done, and she did it.
As someone who works within the fast-paced machine of print journalism at The Transylvania Times in Brevard, N.C., I highly recommend Leah to any business, client, or any other organization that requires an excellent finished product accomplished with swift efficiency. Her work ethic rivals that of the most deadline-orientated staff writers with whom I have worked.”
Calissa Wall, farm manager at WallFlower Farm
“Leah provided exceptional services for our company. She gave us a full report of changes and suggestions. Not only that, but she gave examples of how the finished website would appear in several formats! We used our preferred viewing program to go over the report, making the process much easier.
If I were to describe the experience, I would have to begin with a single descriptor: prompt. Leah is quick to respond and reachable in several ways. I did not go more than a day between a question on my end and an answer on hers. She confirmed an estimated time for completion with us. While I expected to have the website review in the time allotted, she managed the time so well that the report came early!
Similarly, our interactions were professional. Leah provided a quality service for us as her clients. I always felt that I was an equal contributor to the project. Also, I felt respected and confident in her abilities and experience. Her suggestions were well-considered, creative, and appropriate for our business.
Finally, Leah offered clear and detailed explanations of her services. I am inexperienced with web design. However, she made me feel informed enough to contribute to the process. At every point, I saw how we could better serve our customers through web design. I did not expect to have a deeper appreciation for advertising, accessibility, and aesthetics. Now, I feel enriched as a business manager (in more ways than one).
Therefore, I highly recommend Leah as a consultant, writer, and designer to anyone wanting to improve their website or any technical aspect of customer outreach.”
