How to Organize and Manage Your Social Media Campaign

Introduction


You as a professional writer also have to be your marketer. Especially if you want to be on multiple platforms and have planned, structured posts, organizing and managing social media is critical. You need to keep track of image sizes, video size and duration, character counts, and rules. That’s not to mention writing and storing well-thought-out posts. If you want to be on top of your social media marketing, you have to track hashtags, keywords, and links.


Like the How to Organize and Manage Blogs, this is another tutorial that, while you can do it on your own based on my tutorial, you’ll appreciate Kazz Prince’s dedicated template and refine from there. She even has clean image references for design specifications and new icons for folders so they can have the social media’s logo.


This tutorial will show you how you can organize Scrivener to make the most of using social media for your writing business.


Tutorial


  1. Create a Quick Reference folder if images from online or descriptions of media specs on different social media platforms.


  1. Create a Keywords master document


  1. Create an All Important Links master document


  1. Folders for each social media you're active on: LinkedIn, YouTube, Pinterest, Twitter, Facebook, MeWe, Minds, etc.


  1. Each social media folder with files: 


    1. Specifications, rules, and audience behavior of the platform


    1. Your page or profile info


      1. Each page or profile file: username, custom URL, page description, brand images


    1. Design for posts (for visual posts)


      1. Each post file: title, description, link to image, links


    1. Text posts (folder for files)


    1. Frequently used hashtags


Conclusion


That’s how to organize and manage your social media marketing as a professional writer using Scrivener. This way, you have the chance to design the structured, campaign side of your social media presence, track information that comes in handy like image specs and your favorite links, and it’s easier to share your message across many platforms. 


In the next tutorial, we’ll get into how to organize and manage your website content. I refer to “website content” broadly. This formula gets into all sides of your writing business’s content that isn’t blogging or social media. For example, your website has pages, possibly a newsletter, email automation, sales pages, and even e-commerce pages. 


Created with the Personal Edition of HelpNDoc: Easy CHM and documentation editor