How to Organize and Manage Your Website Content

Introduction

Not all professional writers develop websites, but many do. If you see your writing as a fully-fledged business, you likely write your website pages, email automation, and more to get people to opt-in or purchase.

Here’s one way you can organize all that content, but also your logo, brand colors, brand message, and anything else you want to have consistency.

Tutorial

Create a Content Marketing Strategy master file

Create a To-Do Lists folder

Create a Branding Styles and Colors master file

Create an All Page Links master file

Create a Best Keywords master file

Create a Web Pages folder

Subfolders for Home, About, Contact, etc.

Files for content structure i.e. page headline, lead, subheadings, SEO, links, etc.

Subfolders for steps in your sales funnel. If you are using your website for more than a business brochure, you need pages for newsletter opt-ins, thank-you pages, confirmation emails, selling a specific product, a processing page, etc.

Create a General Communications folder

Create a scheduled emails subfolder

Create a Email content file that you sent automatically after a purchase

Create a queries subfolder

Conclusion

That’s how you can organize and manage your website content. Hopefully, you find creating the copy for a website and web-based business is easier when you can see everything at once. Even if you only use your website as a portfolio with a few brochure pages like Home, About, and Contact, this outline should help. If you would like to expand how much you use your website and leverage your business, perhaps this formula gave you ideas on how to expand. Finally, if you already run your business with all these facets, I hope you learned how to streamline your work.

In the next tutorial, we’ll go deeper into the business side of writing: organizing and managing correspondences. This comes in handy for tracking publishers and clients and the stage of communications of your project with them. Alternatively, you can use this for tracking job applications.

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